Shan Foods - Dubai

Captivate Audience with The Big Screen Impact

Shan, an international food brand that specialises in recipe mixes and spices, aimed to attract a wider spectrum of prospective clients. In order to address this, Bizionic Technologies created a comprehensive on-screen cinema advertising strategy that will be shown in 11 prominent cinemas throughout the United Arab Emirates in April and May 2019 along with the Bollywood film Kalank. The debut took place right before Ramadan, when the food sector is at its peak. Bizionic Technologies expanded the brand's reach and boosted sales by offering a soft and provocative option for advertising to a focused, captive audience.

On Screen Cinema Advertising

The Biggest Crowd Puller Inside Cinema Halls – from Parking Lots to the Silver Screen

  • Increased Awareness
    100%

    Attracted the Right Audience

    Bollywood films have a way of grabbing the attention and connecting with South Asian audiences, so promoting local spices to them made sense; it was also a smart move to give them a chance to consider other excellent options that are not only internationally recognised but also of excellent quality; on screen cinema advertisements also succeeded in drawing in foreign viewers by encouraging them to try new things and so cultivate a "taste" for South Asian food.

  • Increases Sales
    58%

    Stupendous Sales Growth

    On Screen Cinema advertising, as a good regional targeting option and tactical media vehicle, assisted Bizionic Technologies in increasing Shan's sales by 58%. Silver screen advertising put the company in a stronger position since more people were buying Shan's spices, recipe mixes, and pastes in-store.

  • Increased Engagement
    78%

    Boosted Engagement

    Shan saw a substantial rise in brand interaction both online and offline after implementing Bizionic Technologies astute advertising plan. The goal of Bester's long-term loyalty initiatives was to encourage the target market to like, share, comment on, and add to the brand's story.

  • Increases Reach
    120%

    New Horizons

    Instead of sticking with traditional advertising techniques, Bizionic Technologies thought "outside the box" by adding another channel of communication for the food brand. In addition to being shown on TV and social media, cinema advertisements for Shan's brand proven to be a successful strategy for expanding the company's reach and enhancing its reputation among existing clients as well as potential new ones.

Bizionic Technologies Contributed Significantly to the Development of an Innovative On-Screen Cinema Advertising Strategy. We're Now Spending More Of Our Marketing Budget On It After Realising The True Potential Of This New Media. The integration of advertising with the film has undoubtedly reinforced our standing as a food brand.

Director Marketing & Sales, Shan Foods
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