Conduct keyword research to identify relevant and high-volume search terms related to a website's content, products, or services. Analyze search intent to understand user queries and align content with user needs.
Optimize website elements such as title tags, meta descriptions, headings, and URL structures to make them more search engine friendly. Improve content quality, relevance, and readability by incorporating targeted keywords naturally within the content. Optimize images, alt tags, and internal linking to enhance website crawlability and user experience.
Conduct website audits to identify and fix technical issues that may affect search engine visibility, such as site speed, mobile responsive- ness, crawl errors, and broken links. Implement structured data markup to enhance search engine understanding of website content.
Develop and execute link building strategies to acquire high-quality backlinks from authoritative websites. Monitor and manage online reputation and mentions to ensure a positive brand image.
Develop content strategies based on keyword research and audience analysis to create valuable, informative, and engaging content. Optimize content to improve its search engine visibility and drive organic traffic. Regularly update and refresh existing content to keep it relevant and up to date.
Monitor website performance using SEO analytics tools to track rankings, organic traffic, conversions, and other key metrics. Analyze data to identify trends, opportunities, and areas for improvement. Generate reports and provide insights and recommendations to stakeholders.
Keep up-to-date with search engine algorithm updates, industry trends, and best practices in SEO. Continuously learn and adapt strategies to ensure compliance with search engine guidelines and deliver optimal results
Collaborate with web developers, content creators, and marketing teams to implement SEO recommendations and best practices. Communicate SEO strategies, goals, and progress to stakeholders and provide guidance on SEO-related matters.
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