SEM specialists develop comprehensive search engine marketing strategies based on business objectives and target audience. They conduct keyword research, competitor analysis, and market research to identify opportunities and create effective campaign strategies.
SEM specialists perform keyword analysis and optimization to identify the most relevant and high-performing keywords for advertising campaigns. They optimize keyword bids, ad positions, and match type to maximize campaign performance and ROI.
SEM specialists create compelling and engaging ad copy for search engine ads. They continuously monitor and optimize ad performance by testing different ad variations, headlines, and calls-to-action. They also optimize ad landing pages for better conversion rates.
SEM specialists set up and manage advertising campaigns using platforms like Google Ads or Bing Ads. They configure campaign settings, budget allocation, targeting options, and ad extensions. They monitor campaign performance, adjust bids, and optimize campaigns to meet campaign objectives.
SEM specialists use analytics tools to track and analyze campaign performance metrics, such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS). They generate reports and provide insights and recommendations based on data analysis to improve campaign performance.
SEM specialists manage campaign budgets effectively to ensure optimal allocation of resources. They monitor spending, adjust bids and budgets as needed, and provide recommendations for budget optimization to maximize ROI.
SEM specialists work on improving the conversion rate of landing pages and optimizing the user experience to increase the likelihood of conversions. They conduct A/B testing, analyze user behavior, and make data-driven recommendations to enhance landing page performance.
SEM specialists stay abreast of industry trends, search engine algorithm updates, and new advertising features and tools. They continuously educate themselves on emerging SEM strategies and best practices to implement the latest techniques for improved campaign performance.
SEM specialists collaborate with other marketing teams, such as SEO, social media, and content marketing, to align strategies and ensure a cohesive approach across various digital marketing channels.
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Once you decide, we'll take care of the onboarding process for you.
We invite you to a no-obligation meeting with the candidate to assess their expertise and suitability for your project. This meeting allows you to evaluate their qualifications, technical proficiency, and administer an assessment test to ensure alignment with your requirements and determine their capabilities.
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